Professional Profile

Dr. Keri Larson
Assistant Professor
Williams School of Commerce, Economics, and Politics
Washington & Lee University

Dr. Larson is an assistant professor in the department of Business Administration at Washington & Lee University in Lexington, Virginia. She earned her PhD from the Terry College of Business at the University of Georgia in 2012 and her undergraduate degree in Law, Letters, and Society from the University of Chicago in 2006.

Dr. Larson's primary research interests involve the analytics of unstructured textual data to support organizational decision-making. She is currently working on a number of projects that examine how technologies developed by computational linguists and computer scientists can be co-opted to enable the automated discovery of patterns across large textual datasets to create business value. Her other research interests include innovation in health care IS, the impact of IT/IS on professional group identity, and the neuropsychological measurement of IS phenomena. Dr. Larson's research has been published in Information and Organization, The Cooperative Accountant, the Proceedings of the International Conference on Information Systems, the Proceedings of the European International Conference on System Sciences, and the Proceedings of the Academy of Management annual meeting.

Dr. Larson's teaching interests focus on courses that teach students how to manage and understand data. Her teaching preferences include data management, business intelligence, data analytics, database design, data visualization, and data/text mining. She has experience teaching undergraduate, masters, and MBA students, both face-to-face and online. She particularly enjoys implementing the Team-Based Learning flipped classroom approach when possible.

Professional Experience

July 2017 - present

Assistant Professor of Information Systems

Williams College of Commerce, Economics, and Politics
Washington & Lee University
Lexington, Virginia


    Courses:
  • Introduction to MIS

August 2015 - July 2017

Assistant Professor of Information Systems

Ourso College of Business
Louisiana State University
Baton Rouge, Louisiana


    Courses taught:
  • Database Management
  • Business Intelligence/Data Warehousing
  • Web Application Development

August 2012 - August 2015

Assistant Professor of Information Systems

Collat School of Business
University of Alabama at Birmingham
Birmingham, Alabama


    Courses taught:
  • Intro to Information Systems
  • Social Media and Virtual Communities in Business
  • Web Application Development

Education

August 2012

Ph.D.

University of Georgia
Athens, Georgia


  • Major: Management Information Systems
  • Minor: Health Law and Public Policy
  • Dissertation: "Tying Social Media to Firm Performance"
  • Committee: Rick Watson (chair), Maric Boudreau, Nick Berente, and Dale Goodhue

March 2006

A.B.

The University of Chicago
Chicago, Illinois


  • Concentration: Law, Letters, and Society

Research

Download
Research Statement

Research Interests


  • Text mining/unstructured data analytics
  • Neuro-IS
  • Healthcare IS
  • Organizational responses to innovation

Journal Publications


Boudreau, M.-C., Serrano, C., and Larson, K. "IT-Driven Identity Work: Creating a Group Identity in a Digital Environment," Information and Organization, 24:1, 2014, pp. 1-24.

Conference Proceedings


Larson, K. and Watson, R. T., "The Impact of Natural Language Processing-Based Textual Analysis of Social Media Interactions on Decision Making," European Conference on Information Systems, Utrecht, Netherlands, June 2013.

Boudreau, M.-C., Serrano, C., and Larson, K., "IT-driven Organizational Identity Change: A Longitudinal Inquiry," International Conference on Information Systems, Shanghai, China, December 2011.

Larson, K. and Watson, R.T., "The Value of Social Media: Toward Measuring Social Media Strategies," International Conference on Information Systems, Shanghai, China, December 2011.

Larson, K. and Berente, N., "Generativity, Second-order Effects, and ICT Innovation: An Information Processing View," European Conference on Information Systems, Helsinki, Finland, June 2011.

Working Papers


Larson, K., Serrano, C., Polites, G., and Boudreau, M.-C., "A Review of Identity Work in Information Systems Research" (targeted to MIS Quarterly December 2015).

Larson, K. and Watson, R. T., "Tying Social Media Strategy to Organizational Decision-Making: A Social Media Analytics Framework" (targeted to MIS Quarterly December 2015).

Johnston, A., Larson, K., Di Gangi, P., Hood, A, and Fidopiastis, C., "Leading by Dominance: A Neurological Approach to Understanding the Influence of Lead Users on Open Innovation Systems" (targeted to ISR April 2016).

Larson, K., Berente, N., and Boudreau, M.-C., "Second-order Responses to Innovation in Healthcare" (targeted to MIS Quarterly July 2016).

Projects


"The Analysis of Unstructured Data: Meaningful Measurement of Social Media Interactions" (with Richard Watson), dissertation essay #2. Conceptual paper, under development.

"If You Build It, Will They Come? Examining the Design and Implementation Challenges of User Innovation Communities" (with Allen Johnston, Paul di Gangi, and Anthony Hood). Practitioner paper, under development.

"Business Models of User Innovation Communities: A Business Model Perspective" (with Allen Johnston, Paul di Gangi, and Anthony Hood). Practitioner paper, under development.

Teaching

Download
Teaching Statement

Teaching Interests


  • Data and database management
  • Data analytics
  • Business Intelligence

Invited Presentations


"Engaging Students with Interactive Online Tools" in the track, "Teaching in the Digital Age." With Drs. Hansen, Savage, and Yoder of UAB. University of Alabama System Scholars Institute, Tuscaloosa, Alabama. May 2014.

Teaching Awards and Certifications


  • Effective Teaching Practice Certification, UAB Center for Teaching and Learning (2012-2013)
  • Outstanding Teaching Assistant Award, UGA (2011)
  • Future Faculty Fellow, UGA (2011-2012)

Industry Experience

2005 - 2007

Web Programmer and Multimedia Specialist

The University of Chicago Law School
Internal Communications and IT Departments

2002 - 2004

Web Developer/DBA/Lotus Notes Server Administrator

University of Georgia
Terry College of Business OIT

2000 - 2002

Instructional Technologist

University of Georgia
Terry College of Business Distributed Learning Group

Tools and Technological Proficiencies


  • R
  • Tableau
  • SPSS
  • SAS
  • SQL
  • PHP
  • CSS3/HTML5
  • XML/XSL
  • JavaScript
  • AMP admin
  • Photoshop
  • MySQL Workbench
  • Microsoft Project